Instyle Timber Flooring supplies and installs timber flooring in Perth, competing against national chains with far bigger budgets. Murphys Technology overhauled their website, fixing what was broken, sharpening how the work is presented and giving the business a site that sells the quality of the product.
The existing site undersold the business: dated presentation, technical issues and pages that made beautiful flooring look ordinary. Against big-brand competitors with polished websites, Instyle was losing customers before anyone picked up the phone.
We repaired the technical faults, rebuilt key pages around the flooring ranges and services that drive revenue and let large, honest photography do the selling. The enquiry path was simplified so that going from browsing floors to requesting a quote takes seconds on any device.
Instyle now presents like the premium operator it is, holding its own on page one against brands many times its size. The website has shifted from a liability to the business’s best salesperson, and enquiries reflect the change.
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