GSK Karate runs martial arts training in Sydney alongside WSKF Australia, the national body for its karate federation. Murphys Technology manages SEO across both websites, growing student enquiries for the dojo while building the federation’s authority nationally.
Two sites, two audiences, one team: local parents and adults searching for karate classes, and a national karate community looking for the federation. The sites needed distinct strategies that supported rather than competed with each other, in a market where most clubs rely purely on word of mouth.
For GSK Karate, we focused on local class searches, structured the site around programs and age groups and built out the Google Business Profile. For WSKF Australia, the work centred on federation, event and grading content that earns authority. Careful internal linking lets each site strengthen the other.
Both sites rank well for their target searches, new student enquiries arrive through the GSK site every week, and WSKF Australia has become the reference point for its federation nationally. The two-site strategy has turned search into a steady growth channel for the whole organisation.
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