Auzsheet Roofing and Guttering delivers roofing, guttering and downpipe work across Sydney. Murphys Technology manages their Google Ads, building campaigns around the jobs that matter most and keeping every dollar accountable through proper tracking and honest reporting.
Roofing clicks are among the most expensive in local search, and a loosely managed account can burn a month’s budget on the wrong searches in days. Auzsheet needed leads at a sustainable cost, with clear separation between high value re-roofing work and smaller repair jobs.
We built tightly structured campaigns around Auzsheet’s services and suburbs, with conversion tracking that counts real calls and enquiries rather than clicks. Negative keywords are pruned continuously, ad copy speaks the language of Sydney homeowners, and budget flows to the campaigns producing booked work.
Auzsheet’s campaigns generate a dependable flow of enquiries at a cost per lead the business can build on, and busy periods are now planned around rather than hoped for. Round two of the campaign is underway, scaling what the data has already proven.
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