CTS Appliance Repairs services household appliances across Sydney, a business where nearly every job starts with an urgent search. Murphys Technology runs the SEO campaign that makes sure CTS is the company those searches find, with monthly reporting that ties the work directly to enquiries.
Appliance repair searches are high intent and high competition, contested by national chains, aggregators and dozens of local operators. CTS needed visibility for a wide range of appliance and brand searches across many suburbs, without the budget waste of ranking for jobs they do not do.
We structured the site around appliance types and the brands CTS actually services, built out clean location coverage and kept the technical foundations fast and healthy. Ongoing content answers the exact questions people search when an appliance fails, capturing demand at the moment it exists.
CTS holds strong positions for its priority repair searches across its service area, and the phone rings from search every day. Monthly reports track rankings, traffic and enquiries in plain English, and the campaign keeps extending into new suburbs and appliance categories.
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