De-Fence is a Sydney fencing and balustrade company that does outstanding work on site but was almost invisible online. Murphys Technology partnered with De-Fence to build a search presence to match the quality of the workmanship, covering technical SEO, local optimisation and content across the suburbs they service.
Fencing is a fiercely local and competitive search market in Sydney, dominated by directories and larger franchises. De-Fence had a capable website that Google barely noticed, thin suburb coverage and a Google Business Profile that was not pulling its weight against competitors with years of head start.
We rebuilt the site’s technical foundations, structured service pages around the fencing and balustrade work that earns the best margins, and created genuinely useful location content for the areas De-Fence services. The Google Business Profile was optimised and a steady review rhythm established, so the map results started working as hard as the website.
De-Fence now ranks prominently for its core services across its service area, and quote requests arrive through the website every week rather than occasionally. Search has become the business’s most reliable source of new work, and the campaign continues to compound month on month.
Dive deeper into topics similar to what you're viewing and uncover more valuable insights and information.
